Purr for Murr!

22 03 2013

For all the pet lovers…

Look for this on the shelf of your local pet store.

Look for this on the shelf of your local pet store.

Murr was established in spring 2008, in Sudavik, a small fishing village on the far northwest coast of Iceland. The idea for Murr dates back to 2003, when the founders, among them — a doctor of animal physiology, a doctor of animal nutrition, and veterinarians — discussed the unique opportunity, created by the availability of high-quality raw material, to introduce top-of-the-line pet food based exclusively on the nutritional needs of the animal. The name Murr popped into one of the founder’s head as he was driving in the beautiful landscape of the West Fjords in Iceland. It means “to purr!”

Murr is a sustainable Icelandic company. We simply do not run anything in our factory on diesel or contaminating substances. We use electricity that is completely green and all our processes put nature first. Ethical sourcing, formulation, and green operation are the foundation of the brand. We also have 100% traceability of all materials in and out of our production facility to ensure cleanliness, food safety and minimal waste. We got to visit the small factory in the neighboring town of Sudavik.

Freshly cooked cat food! They have to put it in a pressure chamber to make sure it gets up to temperature.

Freshly cooked cat food! They have to put it in a pressure chamber to make sure it gets up to temperature.

Apparently dogs love to chew on dried bull testicles....

Apparently dogs love to chew on dried bull penises….

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One response

1 04 2013
Kelly

My puppy Coco loves to chew on “bully sticks”, they are her favorite chewie and she demolishes about one per day. I discovered bully sticks when searching online for healthy alternatives to rawhide chews. When I went to the pet store to purchase some bully sticks, the sales person couldn’t bring himself to tell me what they were made from.

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